Brand Kit - Axene Solutions

Contents

01Logo & clearspace 02Color system 03Typography 04Voice & tone 05Mumbuss the mascot 06Applications 07Partnership rules 08Downloads & contact

01 · Logo

One wordmark.
One mark.
Used flat.

The Axene wordmark is set in Google Sans Black, lowercase, with a tight -3px letter-spacing and a single yellow period. The mark is a softened square in Axene Yellow with a black "a." Use one or the other. Don't gradient them. Don't outline them. Don't rotate the period.

Primary · Light

On Dark

On Yellow

Wordmark · Lockup

Also acceptable in text contexts: Axene. · Axene.io

Clearspace & minimum size

Reserve 1× the cap-height of the wordmark on every side. Don't crowd it. Minimum legible size: 16px on screen, 12mm in print.

x

Axene.

Things you can't do.

Partners get the brand exactly as it ships. Recoloring, stretching, shadowing or "improving" the logo will void co-marketing approval.

✓

Do · Use the wordmark flat on cream, white, dark or yellow.

✕

Don't · Apply gradients or change the dot color.

✕

Don't · Rotate, skew, italicize or stretch the wordmark.

✕

Don't · Outline, hollow, or add a drop shadow.

02 · Color

Two colors do
most of the work.

Axene Yellow and Carbon carry the brand. Cream is the canvas. Everything else is a quiet supporting cast. Aim for ~80% neutral, ~20% yellow.

Axene Yellow

HEX #FFD100
RGB 255 · 209 · 0
CMYK 0 · 18 · 100 · 0
PMS Yellow 012 C

Primary

Carbon

HEX #101010
RGB 16 · 16 · 16
CMYK 0 · 0 · 0 · 95
PMS Black 6 C

Canvas

Cream

HEX #F4F3EF
RGB 244 · 243 · 239
CMYK 3 · 2 · 5 · 0
Use Backgrounds

Alert only

Signal Red

HEX #D63F28
RGB 214 · 63 · 40
CMYK 10 · 90 · 95 · 1
Use Errors only

Yellow scale

Use 100 for highlights and pure brand moments. 50–10 are for backgrounds, hovers, and subtle accents. Never push yellow on top of white text - contrast fails immediately.

Y / 10

Y / 25

Y / 50

Y / 75

Y / 100

Y / 120

Y / 150

Y / 200

Carbon scale

C / 100

C / 80

C / 60

C / 50

C / 30

C / 20

C / 10

C / 05

Pairing rules

Rule 01

Yellow needs Carbon.

Always pair Axene Yellow with Carbon, never with another saturated color. Yellow on yellow is forbidden.

Rule 02

Cream is the floor.

Long-form pages live on Cream, not pure white. White is reserved for inset cards and surfaces.

Rule 03

Red is medical.

Signal Red is reserved for errors, destructive actions, and validation. Never marketing.

03 · Typography

Three typefaces.
Strict roles.

Google Sans sets the brand voice - confident, lowercase, tightly tracked. Figtree handles long-form body copy. DM Serif Display is reserved for editorial pull-quotes and the rare moment we need to feel old-money. JetBrains Mono handles labels and code.

Display · Google Sans Black 900

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 . , : ; ! ? & @ #

Headlines · wordmark · numerics. Always lowercase or all-caps. Letter-spacing: -2 to -4px.

Body · Figtree 300 / 400 / 600 / 800

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 . , : ; ! ? & @ # - →

Long-form body, UI labels, navigation. Set 14–20px, line-height 1.5–1.6.

Editorial · DM Serif Display Regular 400

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 . , : ; ! ? &

Pull-quotes & chapter openers. Times-New-Roman-feel, Google-Fonts-licensed. Display weight.

Utility · JetBrains Mono 400 / 500 / 700

POST /v1/email/send
0123456789 - Authorization: Bearer
() [] {} </> ▸ • →

Eyebrow labels, captions, code, metadata. Set 11–14px, letter-spacing 1–2px on uppercase.

"Software that works."

- Axene tagline · DM Serif Display 44/1.15

Type scale

Display

Software

96 / 88 · -4 · GS Black

H1

Built in Nairobi

64 / 60 · -3 · GS Black

H2

Two colors. One mark.

40 / 42 · -2 · GS Black

H3

Partnership headers

22 / 28 · -0.5 · GS 700

Body lg

Lead paragraphs and intro copy

20 / 32 · 0 · Figtree 400

Body

Default running text - used for everything that's not a heading.

16 / 26 · 0 · Figtree 400

Eyebrow

Section · 01 · Mono

12 · +2 · JB Mono

04 · Voice & Tone

We talk like
engineers shipping
at 2 PM.

Direct. Specific. Slightly dry. Always pro-developer, always pro-Africa. Avoid hype, jargon, and motivational fluff. If a sentence could appear in any SaaS hero, rewrite it.

Pillar 01

Plainspoken

Short sentences. Real numbers. No "revolutionizing." If a developer wouldn't say it on Slack, we don't say it.

Pillar 02

Locally specific

Mention KES, M-Pesa, EAT, Nairobi. Generic "Africa-wide" copy reads as a foreign company; we are not that.

Pillar 03

Quietly confident

We don't need to shout. The product is the proof. Lowercase logo, calm typography, big yellow when it matters.

Pillar 04

Useful, not cute

Mumbuss is a mascot, not a personality. Copy stays adult. No "purr-fect" puns. Ever.

Say this, not that.

Headlines

Software that works.

Empowering Africa's digital future.

KES 250/mo. Billed via M-Pesa.

Disrupting payments at scale.

Product copy

3,000 free emails/month.

Unlimited possibilities, instantly.

<50ms from Nairobi.

Lightning-fast performance.

Partnership copy

Built with Axene.

Powered by next-gen synergy.

M-Pesa STK Push, on Axene.

Seamless integration partner.

05 · Mascot

Meet Mumbuss.

Mumbuss is the Axene cat - same brand family, separate domain at mumbuss.com. He shows up on stickers, error pages, and community moments. He is never on enterprise contracts, invoices, or partnership pitch decks.

Mumbuss · v1

A small cat
with strong opinions
about latency.

Mumbuss is rendered as a single-color silhouette only. Default fill is Axene Yellow on dark backgrounds, or Carbon on light. Don't tint, gradient, photoreal, or anthropomorphize him beyond his existing pose.

Name

Mumbuss

Domain

mumbuss.com

File format

SVG, single path

Allowed fills

Yellow / Carbon / Cream

01 · Carbon on Yellow

02 · Yellow on Carbon

03 · Carbon on Cream

04 · Minimum size · 64px

Use Mumbuss for

Stickers, swag, error pages, community campaigns, developer outreach, mumbuss.com, and informal social posts.

Don't use Mumbuss for

Enterprise pitch decks, pricing pages, partnership contracts, security pages, or any place a CFO will read.

SVG handling

Ship the supplied mumbuss.svg unchanged. Recolor only via fill on the parent group. Don't redraw paths.

06 · Applications

How it shows up
in the wild.

These are the canonical surfaces partners see. Co-branded materials should follow the same proportions: Axene wordmark on cream, partner mark on the right, separated by a 1px hairline.

BusinessCard.json

1

Axene Card.json

2

{

3

"name": "Mumbuss Mwangi",

4

"title": "Field Engineer",

5

"email": [email protected],

6

"link": axene.io

7

}

axene.

mumbuss.com est. 2026

07 · Partnerships

Rules of engagement.

Anything published with Axene's name attached follows these rules. When in doubt, send drafts to [email protected] - we reply within 48 hours, EAT.

Use case

You may

You may not

Co-marketing

Use the Axene wordmark on cream, white, dark or yellow. Pair with "Built with Axene" or "In partnership with Axene."

Combine our wordmark with yours into a single locked-up logo. Place ours inside any geometric container that isn't ours.

Press & PR

Reference us as "Axene" on first mention, "axene.io" on URL mention. Quote spokesperson titles verbatim.

Capitalize as "AXENE" or "AxEnE." Refer to us as "an African Stripe / Twilio / Resend." We are us.

Integrations

Show "Powered by Axene" on dashboards using the supplied SVG mark. Link to axene.io.

Imply Axene endorses your product without an executed partnership agreement.

Mumbuss

Use the mascot SVG, recolored within the approved palette, for community swag & informal channels.

Use Mumbuss in serious B2B materials, redraw the cat, or anthropomorphize him with arms, props, or speech bubbles beyond simple captions.

Domains & copy

Reference both axene.io and mumbuss.com as part of the same brand family when relevant.

Register lookalike domains. Imply ownership or affiliation we have not granted.

Step 01

Draft your asset

Mock up your one-pager, landing block, or release. Use these guidelines as the floor.

Step 02

Email [email protected]

Send a PDF or live URL. Mention deadline and channel. We respond within 48h, EAT.

Step 03

Ship with sign-off

Once approved, you're free to publish. Major edits require a re-review.

08 · Downloads & Contact

Get the assets.
Ship the work.

For SVG marks, font licenses, the Mumbuss kit, and approved partner badges, request access from [email protected]. We send a single zip - wordmark, mascot, color tokens, and a Figma file.

01 · Logo kit

axene-logo.zip

SVG, PNG, EPS. Light, dark, yellow, reverse.

02 · Mascot

mumbuss.zip

Single-path SVG. Yellow, Carbon, Cream variants.

03 · Tokens

tokens.json

Color, type, spacing. Style Dictionary format.

04 · Figma

Axene UI Library

Components, type styles, color styles. View only.

[email protected]

Partnership inquiries, brand questions, asset requests. We're at our desks in Nairobi, EAT business hours.

Email brand team → Replies within 48h · EAT